Without a Brand Owning the Toy Category, Is It Possible to Successfully Revive Toys R Us?

Kristina Monllos, brands reporter at AdWeek article around the Toys R Us rebrand and commentary from Jim Fosina, CEO Fosina Marketing Group. Without a Brand Owning the Toy Category, Is It Possible to Successfully Revive Toys R Us? “The brand can make the in-store experience one that is much more than a bunch of toys displayed on…

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How Walmart’s new acquisitions make it a hub for size inclusive brands

Jill Manoff, Editor in Chief at Glossy  has gone live her article around Walmart acquiring Eloquii which includes Jim Fosina, CEO Fosina Marketing Group commentary. How Walmart’s new acquisitions make it a hub for size inclusive brands Competition in e-commerce is steep. In 2018, Amazon’s fashion sales will exceed Walmart’s for the first time ever. According…

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Quip-Target partnership points to a new type of retail arrangement

Happy to share that Ilyse Liffreing, brands reporter at Digiday (1,185,382 UVPMs), went live with her article,Quip-Target partnership points to a new type of retail arrangement – which includes Jim’s commentary. See media mention below. “Target obviously recognizes that their in-store retail and online audience is in line with the profile of Quip customers,” said Jim Fosina, CEO…

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Stitch Fix’s UK ambitions coincide with growing market for alternative shopping models

Stitch Fix’s UK ambitions coincide with growing market for alternative shopping models “U.K. consumers are spending over £2 billion (or $2.6 billion) annually on direct-to-consumer subscription services, and this trend shows no sign of slowing down,” said Jim Fosina, CEO of Fosina Marketing Group. “These consumers are looking for services to save time and money…

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More than 60 major retailers to close on Thanksgiving

Jim comment’s on major retailers closing on Thanksgiving. Many major retailers have done the math, and the sales generated from stores on Thanksgiving Day can’t compete with the negative publicity they get from staying open, according to Jim Fosina, CEO of Fosina Marketing Group. “There is no longer the same built up anticipation that the…

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Stitch Fix expands to the UK, faces ‘slight hiccup’ at home

Jim Fosina comments on Stich Fix’s expansion to UK. More broadly, Stitch Fix is expanding in ways that will continue to strengthen its business, according to Jim Fosina, CEO of Fosina Marketing Group. “Its entry in women’s plus sizes, men’s & kids all portend to be strong foundation elements for the company,” he said in an email…

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To compete with Amazon Flex, Walmart tests grocery delivery service

Suman Bhattacharyya, reporter at Digiday went live with his article, To compete with Amazon Flex, Walmart tests grocery delivery service – which includes Jim Fosina, CEO Fosina Marketing Group commentary around third-party delivery. An in-house platform gives Walmart greater control over the customer experience and minimizes technical hiccups, he added. Partner company Delivery Drivers, Inc.…

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What an Amazon Film Deal Could Mean for Netflix and Hulu

Brandon Katz, entertainment reporter at the New York Observer article, What an Amazon Film Deal Could Mean for Netflix and Hulu – which includes Jim Fosina, CEO Fosina Marketing Group commentary. “Amazon’s move will ratchet up the competition with services like Netflix,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “The provider that becomes known as…

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Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

NEW YORK, Aug. 16, 2018 /PRNewswire/ — Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition, retention and other subscription ecosystem services, today announced that it has made the Inc. 5000 list of the fastest-growing private companies in America. The recognition follows a concerted effort to expand their reach and…

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