WarnerMedia Is Launching Its Own Streaming Service, but How Much Content Is Too Much?

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Brandon Katz, entertainment reporter at the New York Observer. The full article can be seen here: WarnerMedia Is Launching Its Own Streaming Service, but How Much Content Is Too Much? – which includes “The bubble isn’t shrinking,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “Because…

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Publishers see subscription growth in tests with Amazon Pay

Max Willens, platform reporter at Digiday has gone live with his article around subscription publishers testing Amazon Pay which includes Jim Fosina, CEO Fosina Marketing Group commentary. Please see link and media mention below. The full article is here: Publishers see subscription growth in tests with Amazon Pay “The content provider that does the best job of…

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Forever 21 invests in online styling service DailyLook

Daphne Howland at Retail Dive went live with her article, Forever 21 invests in online styling service DailyLook – which includes Jim Fosina, CEO Fosina Marketing Group comments. DailyLook not only offers more premium brands compared to rival apparel box service Stitch Fix, but also charges more for its services — a $40 styling fee…

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Amora Coffee rolls out java deal for National Coffee Day September 29th

Happy to share Kelly Tyko, reporter at USA Today mentions Amora in a roundup of online retailers with deals for National Coffee Day. Online retailers roll out java deals for National Coffee Day Amora: The coffee subscription service will give away two free bags with every National Coffee Day purchase. One of the free bags will be Amora’s new…

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5 retailers making moves in subscription services in 2018

5 retailers making moves in subscription services in 2018 includes Jim Fosina, CEO of Fosina Marketing Group, commentary Retail Dive back in April that “[t]he success of the Boxed Up effort is contingent on the company keeping the offering vital, exciting and engaging with their customers,” including through a steady supply of value-based, subscription-based goodies regularly streaming to members.…

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Fosina Marketing Group – Millennials are Top Buyers to Subscription Services

Millennials are taking a special interest in subscription services because of the flexibility, as well as the ability to pay little for something worth more. Tien Tzuo, CEO of the subscription billing company Zuora, addressed this trend during an interview with Forbes. “Over the past few years we’ve seen a seismic shift in growth strategies…

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How Grocers Can Unlock the Brown-Bag Opportunity

Jim Fosina’s CEO, Fosina Marketing Group Byline is live on Progressive Grocer. How Grocers Can Unlock the Brown-Bag Opportunity By leveraging in-store frequent-shopper data from recent transactions, retailers can carve out a universe of customers who purchase “brown-bag” products.     Fosina Marketing Group 51-53 Kenosia Avenue Danbury, CT 06810 http://FosinaMarketingGroup.com

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MarTech Cube Interview with Founder & CEO, Fosina Marketing – Jim Fosina

Jim Fosina, CEO Fosina Marketing Group shares his answers with MarTech Cube. Interview with Founder & CEO, Fosina Marketing – Jim Fosina “Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics”   Fosina Marketing Group 51-53 Kenosia Avenue Danbury, CT 06810 http://FosinaMarketingGroup.com

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Amora Reintroduces Pumpkin Spice Flavor

Amora Reintroduces Pumpkin Spice Flavor Fosina Marketing Group is the AOR for Amora Coffee and wants to share this Food Newsfeed article around Amora’s Pumpkin Spice offering. “We are excited to bring back Pumpkin Spice to Amora’s specialty coffee lineup for the fall,” says Marina DiDomenico, co-founder of Amora. “The flavor is highly-anticipated amongst our subscribers which…

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Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas.…

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