Black Friday is the new … black

Daphne Howland, retail reporter at Retail Dive story around Black Friday includes Jim Fosina, CEO Fosina Marketing Group commentary. The full article can be accessed here: Black Friday is the new … black

  • “Black Friday really is the ‘official’ kick off to the holiday shopping season,” Jim Fosina, founder & CEO of Fosina Marketing Group, told Retail Dive in an email. “However this year, we believe that it should be viewed as the ‘Clash of the Titans’ — multi-channel edition. The battle lines are being drawn between Target, Walmart, Amazon and Best Buy, the players both online and offline that are poised to reap the largest share of Black Friday sales and profit volume.
  • “Furthermore, several retailers have responded to negative consumer attitudes about Thanksgiving Day shopping by staying shuttered on the holiday, and those closures may be stoking excitement for their Black Friday sales events, according to Fosina. While the closure of Toys R Us and a retreat more generally in big box retail created an opening for smaller retailers, marketing and sales will be dominated by the top “titans,” Fosina said.
  • Those include the likes of Amazon, Walmart, Kohl’s and Best Buy, which have already started marketing deals on electronics and toys, according to Dengler.”My sense is that this year Black Friday will return to a strong position as the leading indicator of holiday consumer activity,” Fosina said. “Consumers are anxious to celebrate the season this year.”