WarnerMedia Is Launching Its Own Streaming Service, but How Much Content Is Too Much?

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Brandon Katz, entertainment reporter at the New York Observer. The full article can be seen here: WarnerMedia Is Launching Its Own Streaming Service, but How Much Content Is Too Much? – which includes

  • “The bubble isn’t shrinking,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “Because the providers know they are only as good as the consistency of the quality of content they provide. Consumers want great content and will not be loyal to a provider unless they feel their experience offers them a steady stream of new and exciting programming.”
  • “This all means that studios and streaming services will continue to push their curation services and new programming studios to turn out greater and greater content,” Fosina said. “And that’s all good for the consumer.”