Stitch Fix’s UK ambitions coincide with growing market for alternative shopping models

Stitch Fix’s UK ambitions coincide with growing market for alternative shopping models

  • “U.K. consumers are spending over £2 billion (or $2.6 billion) annually on direct-to-consumer subscription services, and this trend shows no sign of slowing down,” said Jim Fosina, CEO of Fosina Marketing Group. “These consumers are looking for services to save time and money — very consistent with their U.S. counterparts.”
  • One of the main hurdles, according to Fosina, will be localizing its efforts to appeal to a U.K. audience, from both creative and logistical ends, which Stitch Fix will be addressing by building a U.K.-specific team to lead the efforts there.
  • “A localized backend warehouse and fulfillment engine is critical to this model,” Fosina said. “A customer service infrastructure that will be staffed and managed by U.K. employees is also key to the overall level of customer service that has made the brand a hallmark.”