How Walmart’s new acquisitions make it a hub for size inclusive brands

Jill Manoff, Editor in Chief at Glossy  has gone live her article around Walmart acquiring Eloquii which includes Jim Fosina, CEO Fosina Marketing Group commentary.

How Walmart’s new acquisitions make it a hub for size inclusive brands

  • Competition in e-commerce is steep. In 2018, Amazon’s fashion sales will exceed Walmart’s for the first time ever. According to Jim Fosina, founder and CEO of Fosina Marketing Group, Walmart’s Eloquii acquisition is a direct play to even the playing field, and he predicts Walmart will work with the designers at Eloquii to build more sub brands and expand their overall footprint within the plus-size market.
  • “This move is a leading indicator that Walmart is serious about narrowing the online/direct-to-consumer gap between themselves and Amazon,” he said.