Brown Bagging It: Jim Fosina On Email And Replenishment Marketing

Ray Schultz , Columnist, April 6, 2018 Want to reach Millennials and Centennials — and Baby Boomers, too? Supply them with products they need, as opposed to ones they simply crave, on a continuing basis. And do it via email. So says Jim Fosina, the CEO of the Fosina Marketing Group, a specialist in subscription marketing.…

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