What fashion brands can learn from Nike’s first six months as an Amazon partner

When Nike caved in and became an official first-party seller on Amazon this summer, it felt like a retail omen. If Nike — the world’s largest athletic company, earning $34 billion in revenue in 2017 — couldn’t hold out, who could? “You can’t ignore the fact that Amazon has the most powerful distribution system in the world. There’s…

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Disney vs. Netflix: How the Fox Sale Turns the Tide of the Streaming Wars Forever

The deed is done: Disney has purchased key TV and film assets from Twenty-First Century Fox for $52.4 billion to become the biggest content provider in the world. While everyone’s first reaction is to fantasize about Magneto flinging metal debris at the Hulk in the Marvel Cinematic Universe, the far more important ramifications of this deal will shake…

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Why T-Mobile Just Bought a Digital Streaming Service

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets. T-Mobile’s expansion into high-quality video distribution also opens the door for addressable advertising opportunities. “The targeted and segmented data that T-Mobile collects will allow for more streamlined and targeted…

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Walmart drops ‘stores’ from legal name

Dive Brief: Walmart drops ‘stores’ from legal name Walmart on Wednesday announced that, as a corporate entity, effective Feb. 1, it will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release. The change reflects its “growing status as an omnichannel retailer,” the company said in a blog post. “The name change…

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‘Fashion for the people’: The Old Navy guide to beating the retail apocalypse

Though Old Navy has grown synonymous over the years with branded Fourth of July T-shirts and bargain flip flops, the mass retailer has made a concerted effort to establish itself as a style destination. Jim Fosina, founder and CEO of Fosina Marketing Group, said Old Navy has been particularly adept at realizing the importance of catering to its younger…

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Personalization: The New Age Formula of Success for the Marketers – Jim Fosina

Do you know me? You have collected all sorts of demographic, behavioral and transaction data about me and despite all of this work, you treat me like we have never met. Jim Fosina, CEO, Fosina Marketing Group explores today’s consumer and their rising expectation around personalized communication and/or the lack of it. What you know and don’t…

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New Walgreens branding emphasizes distant past

Dive Brief: Walgreens is moving from its “Corner of Happy and Healthy” branding tagline to a new slogan that emphasizes its longevity, “Walgreens. Trusted since 1901,” the retailer announced on Monday in a press release. It’s an effort to “emphasize the aspects of Walgreens from the past 116 years that customers truly love,” the company said in a press…

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Why Retail Stocks Have Spiked During the Week After Thanksgiving

It was a good week for the market but an even better one for retail. Between Thanksgiving, Nov. 23 and Wednesday, Nov. 29, shares for retailers like J.C. Penney Company Inc. (JCP – Get Report) and Gap, Inc. (GPS – Get Report) jumped as high as 10%. Pretty much all the major players in the ailing industry, in fact,…

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Home Depot buys The Company Store

Home Depot on Thursday announced it has acquired The Company Store, a catalog and e-commerce retailer of home goods and textiles, from owner Hanover Direct. Terms of the deal, which closed Dec. 19, were not disclosed, according to a Home Depot press release. “The Company Store is highly recognized and a staple in many households who are…

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