Fosina Marketing Group Tracks Millennial Generation Interest in Subscription Services

Changing technologies and varying strategies of attracting customers are largely driven by the millennial generation, who are undoubtedly the top digital consumers of the world and influence how marketers move forward with deals and strategies. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Five on Friday: Experimenting with New Services, Social Care and SaaS

Featuring Tech.co, Conversocial, Fosina Marketing, Meredith and Media Post In this week’s Five on Friday, Tech.co shares three tips for launching a SaaS business, Media Post’s Oded Napchi says poor ad quality and ad fraud are responsible for the growth of ad blocking, Conversocial explains how bad it is for company’s not to respond to…

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Wednesday Morning Stir

-If Uber can promise flying cars, then the GEICO gecko can pilot a plane. -WPP is still trying to block Bain Capital from acquiring Asatsu-DK for around $1.35 billion. -Looks like Snapchat might not be the future of advertising after all. –Direct-to-consumer specialists Fosina Marketing Group merged with New York’s Agency212 and iFuel Interactive. -Havas Group acquired Malaysian digital agency Immerse to create Havas Immerse. -AI:…

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Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already…

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