Oct. 31, 2017 Daphne Howland Retail Dive – Dive Brief: With the importance of toy sales at the holidays, this tie-up is imperative for J.C. Penney and smart for Lego, according to Jim Fosina, CEO of Fosina Marketing Group. “This is a necessary move for J.C. Penney as Amazon and even Walmart continue to gain market…Read more on J.C. Penney pins holiday hopes on Lego partnership
WWD Jim Fosina, CEO Fosina Marketing Group, shares his perspective on the holiday shopping season. By Jim Fosina on October 30, 2017 Within the next couple of weeks, the holiday season will be in full chaotic swing. It won’t be long before we start seeing alerts for pre-Black Friday sales, pre-Cyber Monday deals. Get ready to spend your Thanksgiving night…Read more on Think Tank: Boxed Out This Holiday Season
Published: Oct 28, 2017 by Tony Garcia, Marketwatch The Wish Book could give the struggling retailer a short-term boost, but won’t turn things around long term “This might be missing the critical need of growth, expansion and regaining of lost market share during a time when Sears is closing stores nationwide,” said Jim Fosina, founder and…Read more on Home Industries Sears will reconnect with its oldest customers with holiday Wish Book, but won’t attract new ones
Lake County Record-Bee. Jim Fosina CEO Fosina Marketing Group shares his thoughts… With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new ways of luring shoppers into stores — adding technology, creating in-store coffee and beer and wine bars, even eliminating inventory altogether. “There is no doubt that in order for…Read more on The Future of Retail
Retail Dive Daphne Howland Amazon HQ2 bids are in. Who will win? “Winning Amazon, like the Olympics, can be a game changer for these towns and states. I applaud the towns for their level of intensity and creativity.” Jim Fosina, CEO, Fosina Marketing Group. The high-profile antics on the part of governors and mayors in…Read more on Amazon HQ2 bids are in. Who will win?
Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Brandon Katz, New York Observer… read the full article here: Nielsen’s New Ratings Measurement of Netflix Shows May Upend the TV Industry here “If they want to increase their monthly subscriber revenue to their base over time, they will need to insure that the product…Read more on Nielsen’s New Ratings Measurement of Netflix Shows May Upend the TV Industry
Forbes Blake Morgan article – How To Compete With Amazon This Holiday Season… Jim Fosina, CEO of Fosina Marketing Group, says it all comes down to out-marketing Amazon. Smaller retailers need to give customers a reason to shop in their stores, says Cooper Smith, Director of Amazon Research at L2, either through a strong customer…Read more on How To Compete With Amazon This Holiday Season…
Published on October 19, 2017 Jim Fosina, Founder & CEO at Fosina Marketing Group Ken Chenault’s move to announce his retirement from American Express after 16 years appears to be yet another casualty of a very real war that is happening within our economy. We have all witnessed and participated in (during last 24 months), one…Read more on Can AMEX Be Relevant in Real Time?
OCTOBER 27, 2017 by Bethany Biron Jim Fosina, founder and CEO of Fosina Marketing Groupsaid the new focus on pop-ups is a vital test for American Eagle to evolve its store model at scale, and could indicate a larger push to consolidate its physical retail spaces by taking a cue from brands like Michael Kors and Coach,…Read more on In bid for relevance, American Eagle Outfitters is testing concept stores
According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of…Read more on Fosina Marketing Group Offers Tips for Finding Success with Digital Subscriptions