J.C. Penney pins holiday hopes on Lego partnership

Oct. 31, 2017 Daphne Howland Retail Dive – Dive Brief: With the importance of toy sales at the holidays, this tie-up is imperative for J.C. Penney and smart for Lego, according to Jim Fosina, CEO of Fosina Marketing Group. “This is a necessary move for J.C. Penney as Amazon and even Walmart continue to gain market…

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Think Tank: Boxed Out This Holiday Season

WWD Jim Fosina, CEO Fosina Marketing Group, shares his perspective on the holiday shopping season. By Jim Fosina on October 30, 2017 Within the next couple of weeks, the holiday season will be in full chaotic swing. It won’t be long before we start seeing alerts for pre-Black Friday sales, pre-Cyber Monday deals. Get ready to spend your Thanksgiving night…

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Home Industries Sears will reconnect with its oldest customers with holiday Wish Book, but won’t attract new ones

Published: Oct 28, 2017 by Tony Garcia, Marketwatch The Wish Book could give the struggling retailer a short-term boost, but won’t turn things around long term “This might be missing the critical need of growth, expansion and regaining of lost market share during a time when Sears is closing stores nationwide,” said Jim Fosina, founder and…

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Can AMEX Be Relevant in Real Time?

Published on October 19, 2017  Jim Fosina, Founder & CEO at Fosina Marketing Group Ken Chenault’s move to announce his retirement from American Express after 16 years appears to be yet another casualty of a very real war that is happening within our economy. We have all witnessed and participated in (during last 24 months), one…

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In bid for relevance, American Eagle Outfitters is testing concept stores

OCTOBER 27, 2017 by Bethany Biron Jim Fosina, founder and CEO of Fosina Marketing Groupsaid the new focus on pop-ups is a vital test for American Eagle to evolve its store model at scale, and could indicate a larger push to consolidate its physical retail spaces by taking a cue from brands like Michael Kors and Coach,…

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Fosina Marketing Group Offers Tips for Finding Success with Digital Subscriptions

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers.  The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of…

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If You Have Built It, They MIGHT Eventually Come 

COMMENTARY – The Marketing Insider Jim Fosina,  Columnist, October 4, 2017 Born after the mid-1990s till early 2000s, Generation Z is the first “digitally native” group to grow up not knowing a world before cellphones, smartphones and other digital devices. But a National Retail Federation study found that 67% of Generation Z shops in a brick-and-mortar store…

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