The Social Arena: ‘Boxing’s’ New Ring

Opinion: Today’s subscription-box fan has expanded the network of venues that fuel their awareness By Jim Fosina September 13, 2017 I have to admit to all of you that I am a big boxing fan. Since I was a kid, I have always loved the strategy that boxers use inside that small arena to understand their competition…

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TO REACH DONORS, NONPROFITS TURN TO MARKETERS….AND SHARKS

Posted on September 12, 2017 by Beth Negus Viveiros Nonprofits are in a battle to raise funds, and many are turning to marketers to help explain their mission reach potential donors. As the Times reports, branding and marketing experts are helping nonprofits explain their purpose in clear, simple and powerful ways, often using storytelling to connect with the public…

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Fosina Marketing Group – Growing Subscription Members Through Marketing

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. Because of the slow decline of printed papers, magazines, and journals, there has subsequently been an increase in subscription-based digital websites that allow customers an instant portal to their favorite niche. Pressured by a wide variety of time constraints these consumers are seeing…

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