Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA is…Read more on Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA)
Fosina Marketing Group’s Founder and CEO, Jim Fosina comments…Amazon has filed a trademark application to venture over into the prepared meal kit space. Similar to that of Blue Apron, Amazon is looking to capitalize on consumers shopping from home. , commented on this move and how it helps reiterate the importance of the retail industry…Read more on Direct To Consumer: Ditching The Middleman.
By Jim Fosina , Columnist, July 19, 2017 The year is 2017. Let’s make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption patterns. The strategies and tactics that we used in the last decade have truly become obsolete. The way in which consumers conduct research,…Read more on Non-profits MUST Improve Their Marketing Efforts Now
NEW YORK, July 28, 2017 /PRNewswire/ — Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing Direct-to-Consumer acquisition and customer retention for highly recognized brand clients, announced today a further expansion to their robust tool kit. “Product Loyalty has shifted from the consumer being loyal to the brand and now…Read more on Fosina Marketing Expands Direct To Consumer Marketing Capabilities
Fosina Marketing Group Expands Email, Other Services by Ray Schultz , July 28, 2017 Fosina Marketing Group, a direct-to-consumer subscription agency, has expanded its range of email services and capabilities in other areas. The company, which previously focused mostly on the acquisition stage of subscription marketing of products and services, will now facilitate email communication through all…Read more on Fosina Marketing Group Expands Email, Other Services
At Fosina Marketing Group we help non-profit organizations in several ways. We can acquire new donors using the sustained monthly giving credit card Donor model via a fixed Cost-per-Acquisition (CPA) and/or expand reach via a Cost-per-Lead (CPL) program. Fosina’s focus is not just about getting a Donor, but also assisting non-profits in generating recurring revenue month over…Read more on Fosina Marketing Group Provides Strategic Solutions for Non-Profit Organizations
“Amazon isn’t going to create the demand around a product. Brands still have to create that demand,” said Jim Fosina, the CEO of the branding agency Fosina Marketing Group. “But if you’re looking to build brand longevity, it may not be the best partner.” See the full article here Amazon’s Prime Wardrobe leaves lingerie brands hangingRead more on Amazon’s Prime Wardrobe leaves lingerie brands hanging
Happy to share that Peter Adams at Marketing Dive has gone live with his article on Facebook ads on Messenger and Jim Fosina’s commentary as follows …”This softness is not directly attributable to FB. Advertisers may need to sharpen their messaging in order to engage the FB user population […] at a higher level.” You…Read more on Facebook rolls out Messenger ads globally
CBS MoneyWatch, Amazon Prime Day: Does it make sense to sign up for Prime? Jim Fosina, CEO & Founder, Fosina Marketing Group. “Amazon is hoping that this deal promo for Prime gets the consumer to commit and then not think about subsequent purchases and whether the products are truly cheaper than what can be purchased on…Read more on Amazon Prime Day: Does it make sense to sign up for Prime?
Bethany Biron at Glossy article includes Jim Fosina, CEO Fosina Marketing Group commentary. See excerpt below: While any merger holds the possibility of going awry, Michael Kors will need to be particularly mindful of its digital strategy for both brands as it expands its consumer base, said Jim Fosina, founder and CEO of Fosina Marketing…Read more on What the Jimmy Choo acquisition says for the future of Michael Kors