In Nike-Amazon partnership, Amazon’s scale could put the Nike brand at risk

Marketwatch Nike doesn’t enjoy the leverage with Amazon that it might have with other retailers, experts say Jim Fosina, chief executive of Fosina Marketing Group, agrees that the partnership creates a risk for the Nike brand, which has fostered a loyal fan base that’s willing to wait in long lines and schedule alerts for the…

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Blue Apron’s stock falling below IPO price ‘a big surprise’ to investors

By Anthony Noto  – Reporter, New York Business Journal June 30, 2017 Jim Fosina, founder and CEO of Fosina Marketing Group, echoed a similar sentiment, believing Amazon’s play for Whole Foods changes the landscape. “The Blue Apron unique selling proposition is under fire immediately,” he said. “Amazon is the leader in direct to consumer marketing. They have the order…

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Fosina Marketing Group On Effective Acquisition Strategies Critical for Subscription Marketers

As media consumption patterns continue to shift from legacy media to a network of digital content/consumer intersections, consumers are embracing the subscription business model as a cost effective and efficient purchasing model. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel.…

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