Direct to Consumer Subscription Model Disrupts Marketing Landscape

A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and…

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Millennials are Leading the Shift to a Subscription Economy

As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real time spending patterns and methods in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing…

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